Category: Business

Real People – Real Support

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text message asking not to speak to a real human

The world seems to be moving more and more towards a place where companies decide that they want to effectively eliminate human interaction.  When was the last time you called a company phone number, and a real person answered the line?   My current default reaction to hearing a robotic or AI generated voice is […]

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Education, Not Sales!

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scrabble related to customers and sales

I’ve learned many valuable lessons from my experiences, whether I was earning my BS at Caltech, my Masters and PhD at UCSD, working in a corporate environment for ten years at Cubic Corporation, or founding my own company, Telaeris. But as I look back, I find that I learned some of my most valuable lessons […]

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Care For Your Customers!

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Take care of your customers or your competitor will

Whether you work for a large or small company, every dollar spent on marketing should count. That means utilizing what is readily available and using the right tools to be productive. In 2010, Telaeris started using a marketing automation tool called Infusionsoft. Our goal was simple at the time: turn website visitors into customers. The […]

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Steal These Documents!

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Building Blocks spelling NDA

In the spirit of trying to help out new entrepreneurs, we decided to share the many business documents that we use frequently when working with both clients and customers. Some of these documents (like the Employee Handbook) were built for us by people who are professionals in the industry. Others, like the NDA and Consultant […]

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